Chrysmela

The world's most secure locking earring backs.

Chrysmela, a jewelry brand renowned for its locking earring backs, came to us to refresh their Shopify store.

After an in-depth strategy phase to understand their product and audience, we wireframed the user journey, designed a new UI kit, then leveraged a premium Shopify theme to implement the new experience and speed up development.

In addition to complex customizations and custom sections tailored to Chrysmela’s needs, we also developed a unique gifting idea feature, built with React, to drive engagement and conversion.

Project(s)	Shopify Store Redesign
Services	Strategy, SEO, UX/UI Design, Copywriting, Custom Shopify Theme Development
Tech & Tools	React

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February 2023
“Can't recommend Marianne more! She has been unbelievable to work with, efficient, methodical, creative and quick. If you are looking for someone to work on your website - look no further you won't regret it!”
― DANI TUCKER, FOUNDER AND CREATIVE DIRECTOR AT THE SOCIAL KITCHEN
March 2022
“Marianne is a force - the kind of woman you have on your team and are grateful for every day. I cannot recommend Marianne enough.”
― RACHEL LINDER STEVENS, CO-FOUNDER AT VNV
July 2024
“Marianne is the BEST. She always listens to us, asks great questions, tackles all the challenges, acts quickly to solve problems, plus she has amazing design skills [...].”
― MAYUMI ISHII, CHRYSMELA
May 2023
“Marianne will now be my go-to for anything on UI, UX or development, no matter what company I go to, she really is the best in the business. ”
― ALICE HARLING, HEAD OF MARKETING AT GLOSSIFY
September 2022
“Marianne [...] not only elevated the vision for our website, she single-handedly executed what a large team couldn’t but in a fraction of the time. Every output she delivered wowed every single member of our team.”
― IBRAHEEM Y. KHADAR, HEAD OF PRODUCT MANAGEMENT AT PARFAIT
February 2023
“Can't recommend Marianne more! She has been unbelievable to work with, efficient, methodical, creative and quick. If you are looking for someone to work on your website - look no further you won't regret it!”
― DANI TUCKER, FOUNDER AND CREATIVE DIRECTOR AT THE SOCIAL KITCHEN
March 2022
“Marianne is a force - the kind of woman you have on your team and are grateful for every day. I cannot recommend Marianne enough.”
― RACHEL LINDER STEVENS, CO-FOUNDER AT VNV
July 2024
“Marianne is the BEST. She always listens to us, asks great questions, tackles all the challenges, acts quickly to solve problems, plus she has amazing design skills [...].”
― MAYUMI ISHII, CHRYSMELA
May 2023
“Marianne will now be my go-to for anything on UI, UX or development, no matter what company I go to, she really is the best in the business. ”
― ALICE HARLING, HEAD OF MARKETING AT GLOSSIFY

In the press

“What I love most about the Parfait web experience is how seamless it is to navigate the pages. [...] From start to end, Parfait’s experience is rooted in luxury.”
Elle